Sorelle Amore – PUBLIC FIGURE BOOTCAMP

Description

Public Figure Bootcamp is a comprehensive guide designed to help individuals succeed with an online business or as a public figure. It consists of over 170 video modules organized into 13 major sections, covering the specific strategies used by the creator. The course is particularly focused on platforms like YouTube and Instagram and emphasizes passive income through streamlined monetization strategies.

Who is Sorelle Amore?

I am 31 years old at the time of writing.

About 1.5 million people have followed me on social media during the past few years. My YouTube videos have been viewed by more than 50 million people.

Numerous magazines, including Forbes, BuzzFeed, Business Insider, the Daily Telegraph, Travel + Leisure, ABC News, and many more, have included my name.

I have invested in gold and silver, started a business that keeps me afloat while I sleep, and purchased two residences outright in Australia and Iceland. I now have the luxury of concentrating on sustainable businesses that will contribute to the positive advancement of the globe.

Like this one, I have about a dozen of my own goods that sell automatically and bring in money while I’m sleeping.

I’ve been the face of global advertising campaigns, worked with companies like Adobe, Samsung, Squarespace, and Porsche, and been compensated to travel the world.

I own my time. I have the freedom to decide how I want to live.

I have total independence.

This is not to boast. However, I want you to know that this accomplishment was not a coincidence.

All of this is a result of my mastery of the skill of creating a business around my passions and getting well-known online. All of this was intentional and the outcome of using years of expertise as a publicist, influencer, seller, marketer, content creator, and public personality.

In Public Figure Bootcamp, you will discover all of my techniques and my whole foundation for reproducing my success on the internet.

PUBLIC FIGURE BOOTCAMP with Sorelle Amore

Course Curriculum

INTRODUCTION

• 1. Welcome (7:52)
• Download Workbook
• 2. Your Suggestions (1:14)
• 3. Who Am I (5:53)
• 4. What You’ll Learn (2:33)
• 5. Introductions – New Business Owners (1:29)
• 6. Introduction – Established Business Owners (1:19)
• 7. How I did it (2:08)
• 8. How I Would Do It Now (2:01)

2. FOUNDATIONS

• 1. Introduction (1:25)
• 2. Public Figure vs Influencer (1:50)
• 3. Your Ultimate Vision of Yourself (2:17)
• 4. Mindset Shift (1:30)
• 5. What is Your Why and How I Found Mine (7:34)
• 6. What is Unique About You? (3:06)
• 7. Asking The Tough Questions (1:28)
• 8. What is Your Niche? (2:21)
• 9. The Joys of Finding A Niche (1:50)
• 10. Your Potential Life Purpose (2:28)
• 11. Your Core Offering (3:46)
• 12. Can You Really Do This? (5:15)

3. PRESENCE AND BRANDING

• 1. Overview (2:41)
• 2. Good Vs Bad (2:28)
• 3. Quality is Important (1:15)
• 4. You or Your Alter Ego (2:12)
• 5. Your Tone of Voice (2:55)
• 6. Brand Name (2:16)
• 7. Slogan (1:31)
• 8. Logo (4:24)
• 9. Website (9:07)
• 10. More Advanced Website Users (1:21)
• 11. Assessing Myself and My Brand Presence (3:46)

4. AUDIENCE

• 1. Welcome and Overview (0:17)
• 2. Effective Communication With Your Audience (6:03)
• 3. Creating Affinity With Your Audience (4:08)
• 4. What to Share and What Not To Share (1:37)
• 5. Big Numbers VS a Dedicated Audience (8:01)
• 6. Growing an Engaged Audience (0:30)
• 7. Oh Hay Haters (5:06)
• 8. Creating a Strong Knit Community (2:36)

5. CONTENT

• 1. Intro (0:56)
• 2. Foundations (0:49)
• 3. Quality vs Quantity (3:48)
• 4. The Gear You Need (1:54)
• 5. Big No No’s of Content Creation (1:43)
• 6. How Many Content Pieces Weekly To Create? (1:31)
• 7. Content Generation (0:35)
• 8. Content – Current (4:21)
• 9. Content – Evergreen (3:03)
• 10. Content – Viral (3:01)
• 11. Video Content Best Practises (7:57)
• DEEP DIVE: Organising Video Footage and Preparing To Edit (8:33)
• DEEP DIVE: Chopping Footage and Choosing The Best Parts (6:07)
• DEEP DIVE: Choosing the Right Music For Your Videos (8:51)
• DEEP DIVE: Arranging Footage To The Music (6:57)
• DEEP DIVE: Colour Grading For Beginners (7:22)
• DEEP DIVE: Completed Video Reveal (12:28)
• 12. On Camera Presentation (2:16)
• 13. Scripting (1:26)
• 14. Photo Content Best Practises (1:58)
• 15. Image Content Best Practises (0:49)
• 16. Acquiring Images (1:08)
• 17. Photography 101 (2:32)
• 18. Audio Content Best Practises (2:51)
• 19. Written Content Best Practises (2:09)
• 20. Creating a Content Schedule (0:38)
• 21. Timing Your Content Posting (0:59)
• 22. Sharing Imperfect Content (1:05)

CREATING A PRODUCT

• 1. Intro (2:56)
• 2. Fear of Selling (2:09)
• 3. Creating Online Product (3:12)
• 4. What to Create an Online Product About (3:36)
• 5. How To Create an Online Product (3:50)
• 6. What to Charge (4:55)
• 7. Customer is Always Right (1:15)
• 8. Monthly Subscription Strategy (0:51)
• 9. High Ticket Items (2:10)
• 10. How To Price a Higher Ticket Item (1:14)
• 11. Don’t Leave This Simple Monetisation Strategy Out of The Equation (0:58)
• 13. Where To Sell (1:13)
• 14. How to Launch A Product (5:02)
• 15. Optimal Sales Page Layout (2:13)
• 16. Automating Your Sales (2:52)

OTHER MONETISATION

• 1. Welcome and Intro (1:43)
• 2. No Compromise (4:24)
• 3. How To Know Your Worth (1:33)
• 4. Getting Sponsorships (2:19)
• 5. Getting Clients Even if You’re Small (4:34)
• 6. What to do When You’ve Successfully Locked in a Client (1:35)
• 7. Sorry Not Sorry (1:15)
• 8. Selling Merchandise (2:05)
• 9. Affiliate Commissions (1:17)
• 10. Content Revenue (0:56)
• 11. Selling Physical (5:54)
• 12. Selling Digital Products (1:49)
• 13. How to Become a Brand Ambassador (4:01)

SOCIAL MEDIA

• 1. Welcome to this section (1:14)
• 2. Connecting Accounts (1:42)
• 3. Overview of the YouTube Video Strategy – How to Launch a Video From Start To Finish (2:19)
• 4. Four Mistakes Beginner YouTubers Make (0:59)
• 5. YouTube Videos Optimal Layout (2:33)
• 6. The Ultimate Video Checklist (0:19)
• 7. Testing Your Content to Identify the Clear Winner (1:19)
• 8. Getting Music for Your Videos (0:41)
• 9. How To Get Your First 10k Subscribers on YouTube (4:20)
• 10. Instagram Best Practises (7:46)
• 11. Introduction to TikTok
• 12. How TikTok Works (10:10)
• 13. Anatomy of a TikTok (9:53)
• 14. The Dos and Donts of TikTok (4:58)
• 15. Trend Spotting on TikTok (3:06)
• 16. Editing TikTok in Premier Pro (12:15)
• 17. You Went Viral on TikTok…Now What? (6:02)
• 18. TikTok Vs Reels (5:37)
• 19. Understanding Analytics (1:27)
• 20. Understanding The Algorithms (1:42)
• 21. Growing Your Accounts (3:10)

MARKETING

• Welcome and Intro (1:43)
• 1. What is Marketing? (0:17)
• 2. Importance of a Mailing List (1:51)
• 3. Setting up a Mailing List (0:42)
• 4. Utilising A Mailing List (1:14)
• DEEP DIVE: Setting Up An Email Campaign in MailChimp (8:56)
• 5. Building Up Your Mailing List (1:16)
• 6. An Effective Email (5:03)
• 7. Email Automation (0:44)
• 8. Finding a Reason for a Sale and Making Your Product Newsworthy (1:37)
• 9. Creating Website Content (4:12)
• 10. Search Engine Optimisation (0:50)
• 11. SEO Best Practises for a Website (2:30)
• 12. Optimising Social Media for SEO (5:10)
• 13. Instagram and Facebook SEO (0:14)
• 14. Utilising Groups and Forums (2:16)

PUBLIC RELATIONS & PUBLICITY

• 1. My Strategy To Get Featured on Forbes 4 Times (5:51)
• 2. Intro to PR (2:42)
• 3. What is PR? (5:41)
• 4. What Makes a Story Newsworthy – 2 part video (18:40)
• 5. How To Become Newsworthy (3:41)
• 6. How To Create A Powerful News Story (2:59)
• 7. Is All PR Good PR? (3:33)
• 8. The Press Release – Your Weapon in Getting PR (3:36)
• 9. Writing a Successful PR Release (8:50)
• 10. How To Self Publish a Press Release (8:06)
• 11. When To Use a PR Agent and How To Find One (5:54)
• 12. Following up With Media and Journalists (1:35)
• 13. Keeping Your PR Snowball Rolling (5:49)
• 14. Creating PR and Publicity Stunts (4:46)
• 15. Automating Your PR (3:55)
• 16. Wrap Up (1:26)

ONLINE ADVERTISING

• 1. Welcome and Intro (3:00)
• 2. Advertising vs. Marketing (3:35)
• 3. When to Start Paid Advertising (6:23)
• 4. Main Advertising Channels (4:55)
• 5. Creating a Great Internet Advert (13:22)
• 6. Psychology of Great Ads (8:21)
• 7. Examples of a Bad Advert (3:04)
• 8. Reaching A New Audience (3:54)
• 9. Remarketing and Re-Advertising (3:48)
• 10. Setting Up Ad Tracking (3:03)
• 11. Creating Your First Ad Campaign (3:34)
• 12. Ad Platform Best Practices (1:00)
• 13. How To Know If Your Ad Is Working (2:09)
• 14. Ad Optimisation (3:50)
• 15. How To Spy On Your Competitors (2:39)
• 16. Increasing Your Ad Budget (5:10)
• 17. Advanced Advertising Tactics (8:31)
• 18. More Resources (1:30)

COLLABORATIONS

• 1. Intro and Importance of Collaborations (1:15)
• 2. Collaborating with People (1:05)
• 3. Which Collaborations Should You Say Yes/No To (1:06)
• 4. How To Lock in Interviews With High Profile Individuals (1:40)

BUSINESS

• 1. Intro and Welcome (0:56)
• 2. Setting Up A Business (2:35)
• 3. Best Practises for Business Efficiency (1:38)
• 4. Knowing When To Hire (2:08)
• 5. Outsourcing (5:46)
• 6. Taxation (1:54)
• 7. Investing in Your Business (4:25)
• 8. Protecting Your Business (0:58)

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